The conservatives have excelled over the past decade in using language to frame the debate about complex issues. Think "tax relief" vs. "tax cuts" or "global climate change" vs. "global warming". The list goes on and on and has been well documented in scholarly books like Don't Think of an Elephant by George Lakoff.
Since it is not a Republican/conservative issue, the bill being currently debated in Washington is properly described as a "bail out". You can be sure if the conservatives were really behind it, it would be a "rescue"